How to Relax When Life is Out of Control

Stress is a constant companion, and most of us, through lots of practice, have become experts at elevating our stress levels. The ability to relax is an acquired skill too. Luckily, you can teach yourself to handle…

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How to Identify Your Ideal Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or…

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The Power of a BRAND

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant…

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