Social Proof Sells

How to Build a Buzz During Your VIP Day and Sell Out Future Events Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams…

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How to Identify Your Ideal Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or…

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